商品敘述：

Core Curriculum in Strategy is a series of Readings that cover fundamental concept in Strategy. Readings include Interactive Illustrations, which help readers master complex concepts quickly. For classroom use in higher education, this Reading is accompanied by a Teaching Note, test bank, and exhibit slides. This Reading examines the challenge of achieving sustained, superior profitability. It begins by considering some trends in financial returns that raise the question of whether sustained profitability is feasible. The Reading then explores seven mechanisms that can lead to extraordinary long-term performance, including switching costs, network effects, and learning. Finally, the author considers forces outside the market that can undermine superstar firms. Overall, the author argues that a long-lasting advantage is difficult, but not impossible, to achieve. A Supplemental Reading section examines how climate change and income distribution may pose systemic challenges to long-term competitive advantage. The Reading also includes two Interactive Illustrations: "Platform Network Effects" and "Riding the Learning Curve.

涵蓋領域：

Activity-based costing;Business and government relations;Competitive advantage;Intellectual property;Organizational learning

相關資料：

, (8110), 6p, by Felix Oberholzer-Gee;
, (8112), 18p, by Felix Oberholzer-Gee

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